Cybersecurity Vulnerabilities, Trends, News, and Incidents to Put on Your Radar

Cybersecurity concerns continue to dominate the headlines, and it seems like not a day goes by without news of another breach or malware attack. In 2021 alone, ransomware attacks cost the world an astounding $20 billion. Overall, cybercrime is expected to result in losses of $10.5 trillion annually by 2025. These figures boggle the mind,…

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Why You Need to Move to Middle of the Funnel Marketing

Middle-of-the-funnel marketing is more critical now than ever, primarily since businesses across the globe are experiencing, or preparing for, a recession. MOF marketing begins your relationship with your prospect or potential client. Essentially, the more data you have about your constomer, the easier it is to influence decisions and solve pain points. The Launchpad thoroughly…

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