Introduction:
Attention, tech marketers! Get ready for a game-changing revelation. In a surprising twist, 25-year industry veterans—who have successfully built two technology lead generation agencies—are urging you to hit the brakes on your spending for the very service they deliver.
Why, you might ask?
Because, it’s simply not as effective anymore!
The Pivot to Matchmaking:
It’s time to embrace a revolutionary approach: matchmaking. Picture technologymatch.com as a dating site, but instead of searching for love, you’re on the hunt for authentic connections to create meaningful partnerships. No more one-time “dates” that leave you empty-handed. It’s all about forging long-lasting mutually beneficial connections.
Catering to the Modern IT Buyer:
Let’s face it—lead generation hasn’t changed much in the last decade. IT leaders are inundated with email marketing and sales calls from technology companies, and they can’t stand it. There is a better way to connect IT buyers with technology partners. That’s why we created our tech matchmaking marketplace—a platform built for authentic connections and true technology needs.
Built for Authentic Connections:
The Launchpad puts the IT buyer in the position of power to initiate connections and conversations. We’re not forcing connections like often happens in traditional appointment setting. Technology vendors can only be invited by the IT buyer once they accept the match. Your matches are buyers who authentically want to connect with you. No more wasted efforts on disinterested leads or lukewarm interactions.
The Modern IT Buyer:
Today’s IT buyers are a new breed, and their demands have shifted. Millennials, who make up 60% of all B2B IT buyers, and Gen Z, accounting for 2%, are driving the change. These buyers demand self-service options throughout their buying journey. Cold calling is now a major turn-off, with 64% of IT buyers stating it as the number one reason they are less likely to buy from a vendor.
The Power of our Tech Matchmaking Platform:
With technologymatch.com, our platform is built with the modern B2B IT buyer in mind. We understand their preferences and cater to their needs. Qualified and verified IT buyers can research and vet tech vendors and solutions that precisely fit their needs. Our platform allows them to self-serve, connect directly with partners, access product reviews and pricing, initiate live chats, download content, email, or book meetings on the calendar.
It’s Like a Dating Site:
Our matchmaking approach is not about creating mere “dates.” It’s about facilitating partnerships. IT customers sign up, self-serve, and enjoy the platform without being inundated by sales calls. They have the power to search, vet partners, find “matches,” and become visible to vendors only when they accept the match. It’s about giving the IT customer control and ensuring they connect with partners they genuinely believe are a fit and are primed and ready to hear from.
Built for True Connections:
At technologymatch.com, our platform has one objective: to provide the modern IT buyer with the tech and tools they need to research prospective partners and solutions on their terms. When you get matched with an IT customer, it’s because they have seen your profile, reviewed your solutions, and genuinely want to connect. These leads are inherently more closeable, offering a higher potential for meaningful partnerships.
Conclusion:
The evolution of technology lead generation strategies is upon us, and traditional appointment setting no longer cuts it. By pivoting to matchmaking, we unlock a realm of authentic connections and genuine purchase intent. So, let’s wave goodbye to wasted budgets, hello to a new era of success, and let the matchmaking revolution commence. Are you ready to be a trailblazer in the tech industry?
Sign up at www.technologymatch.com/tech-vendors
