Introduction: Attention, tech marketers! Get ready for a game-changing revelation. In a surprising twist, 25-year industry veterans—who have successfully built two technology lead generation agencies—are urging you to hit the brakes on your spending for the very service they deliver. Why, you might ask? Because, it’s simply not as effective anymore! The Pivot to…
Welcome to a conversation about the exhilarating world of generative AI. Today, we debunk the myth that it’s a fearful, dystopian force. Instead, let’s embrace it as a powerful tool that has the potential to unleash our human ingenuity like never before. Buckle up and get ready for a mind-expanding journey into the realm of…
Are you an IT leader tired of endless hours spent sifting through an overwhelming number of technology solutions and partners? Do you wish there was a way to connect with the perfect fit partner for your organization without drowning in a sea of sales calls? Look no further. Welcome to TechnologyMatch.com, the ultimate solution…
Navigating the Path to Success: How to Choose the Perfect Technology Partner for Your Organization In today’s fast-paced and technologically driven world, finding the right technology solutions provider has become paramount for businesses striving to stay ahead of the competition. With a plethora of options available, selecting the perfect partner can be a daunting task.…
Cybersecurity has evolved into a necessity at every institutional level as cyberattacks have risen in number and the possible penalties (either regulatory or in terms of the loss of consumer loyalty) have risen. Never before has there been a better chance for weak security to result in hassles and costs unlike the Covid-19 pandemic-related transition…
The evolution of technology into its central and pivotal role in our collective lives today has proven an ascent that many of us couldn’t have predicted. Information and communications technologies are now the beating heart of every enterprise – from Fortune 500 helmed global multinationals, right down to the solopreneurs and mom and pop shops…
Tonya Turrell on the Success of The Launchpad and What Matters Most in Business Tonya Turrell has made a career out of successful innovation. As the founder of three different companies and currently the CEO and Chief Inspiration Officer of The Launchpad, Tonya has discovered new ways to serve clients, grow businesses, and create remarkable…
While predicting the future with 100% accuracy is impossible, current trends in the world of technology are pointing to some pretty big changes in the years to come. Industry 4.0 is on its way, and with it, a new era of smart factories, connected devices, and data-driven decision making. But what does this mean for…
The new wave of Wi-Fi 6E technology is here. Not only will it introduce another generation of evolution in connectivity, but also a number of features and abilities that are simply not possible with the current standard. But are people ready? And more importantly, is our infrastructure? We’ll discuss those questions and more in this…
IT projects are essential for businesses in the modern world, but they can be time-consuming and complex. In fact, many of these projects exceed their deadlines. The consequences are often costly and can include a loss of productivity, decreased morale, and even legal penalties. So, what can you do to save time on IT projects?…
Marketing has changed, grown, and taken on many shapes over the years. Despite the many changes, the end goal of marketing has always been to drive conversion, ultimately driving revenue. Many businesses have long understood the importance of marketing for their long-term growth. However, what most fail to realize is that the choice of how…
The Launchpad Certified As A Women-Owned And Minority-Owned Business For Immediate Release – October 20, 2022 Tonya Turrell tonya@thelaunchpadleads.com (800) 267-3420 Technology Matchmaker continues its commitment to diversity and inclusion with certification from WBENC and NMSDC Altamonte Springs, Florida October 20, 2022—The Launchpad Group, Inc., a business specializing in technology matchmaking services, is proud…
Cybersecurity concerns continue to dominate the headlines, and it seems like not a day goes by without news of another breach or malware attack. In 2021 alone, ransomware attacks cost the world an astounding $20 billion. Overall, cybercrime is expected to result in losses of $10.5 trillion annually by 2025. These figures boggle the mind,…
Middle-of-the-funnel marketing is more critical now than ever, primarily since businesses across the globe are experiencing, or preparing for, a recession. MOF marketing begins your relationship with your prospect or potential client. Essentially, the more data you have about your constomer, the easier it is to influence decisions and solve pain points. The Launchpad thoroughly…
If there is anything that the Covid pandemic has taught the business world, it’s that change is here to stay. The pandemic has made it mandatory for businesses to change the ways they operate. Many B2B marketing and sales representatives in particular have had to adopt new ways to keep businesses running. One of the…
What is Quantum Computing? Quantum computing is an incredible technology that uses qubits, or quantum bits, instead of the traditional zeros and ones in its computation. Quantum computers work to put atoms in both the zero and one state at the same time, which means faster, higher powered, and more efficient computing. The technology is…
Secure Access Service Edge (SASE) is a security framework that provides the conversions of network connectivity technologies into one cloud-delivered platform to enable faster and more secure transformations. The term “SASE” was introduced by Gartner researchers Neil MacDonald and Joe Skorupa only last year. It refers to a cloud-delivered solution combined with an SD-WAN, which…
If you work in the lead generation sector of the B2B marketing world, there’s one thing you’ve likely already heard from sales. “The leads are weak!” It’s a common complaint among salespeople. It’s common because it’s convenient. Once you present them the B2B leads, the onus is on them to generate customers. When they are…
For businesses to compete in today’s world, having the right technology is essential. But with so many available tech solutions, it has become more difficult than ever for companies to research, identify, and engage the right IT vendors. Thanks to The Launchpad, they no longer have to worry about finding the right tech solution. Because…
Getting a highly qualified opportunity is hard but losing one can be easier than you think. At the Launchpad, we focus on the hard part, so our clients win and win big. As innovators in the space for well over a decade now, we’ve learned a lot on what works and what doesn’t. We…
The Launchpad Receives WBENC Certification as a Woman-Owned Business Enterprise Orlando, FL: June 6, 2022. For immediate release. The Launchpad, a B2B technology marketing firm based in Altamonte Springs, Florida, is now certified by the Women’s Business Enterprise National Council (WBENC) as a Women’s Business Enterprise (WBE). WBENC certification for women-owned business is the gold…
Orlando Magazine: Orlando’s 2022 Women Of The Year They are educators, mentors, counselors, physicians, fundraisers, entrepreneurs, and individuals who stand up for others. But most of all they are leaders who help keep our community strong. Orlando magazine is proud to honor the 24 individuals featured on the following pages as Women of the Year.…
The End of Cold Calls: How Tonya Turrell and The Launchpad Have Become the Best Resource for IT Solutions For IT leaders and executives, the world of technology and IT solutions has become very loud in recent years. Most business leaders are inundated by daily calls from vendors who promise IT solutions that will revolutionize…
Orlando, FL Release: 3 May, 2022. For immediate release. The Launchpad, a B2B technology marketing firm based in Altamonte Springs, Florida, announced today that Chief Executive Officer Tonya Turrell has been named one of Orlando’s 2022 Women of the Year by Orlando magazine. The program identifies 24 women who are making a positive impact in…
The pandemic has had a massive impact on the digital industry. In the wake of COVID-19, businesses and consumers are adapting to a new world in which technology and connectivity are more important than ever. This article will explore the changes that we can expect in the post-pandemic digital landscape, and how businesses can adapt…
As we slowly emerge from our post-pandemic hermitages, many of us are rediscovering the value of in-person meetings and events. The past few months have seen a resurgence in in-person tech events as professionals seek to reconnect with their colleagues and get some actual face time. These events provide an opportunity for professionals to reconnect…
The Unfolding of a Cybersecurity Attack Cybersecurity is a continuously evolving discipline. Since there are many types of attacks, you must dedicate the right resources to the best practices in your network’s topology and software stack, as well as deploy state-of-the-art tools that can help prevent, detect, and respond to attacks. The profile of a…
Ongoing Tech Talent Shortages in 2022 and What to Do About Them As we move into the New Year, predicting what the tech world will look like in 2022 is a dicey prospect. Everything from artificial intelligence to blockchain technology to automated delivery is going through a period of aggressive innovation and experimentation, and this…
Top Tech Trends to Watch in 2022 When it comes to forecasting technology trends, there is no crystal ball — let’s face it, it’s anybody’s guess as to what will be trending by 2022. But, on top of revenue growth, CEOs have three priorities: digitalization, improved business efficiency and reduced labor costs. While the three…
The Top Five CIO Takeaways of 2021 2020 was the year of disruption, or so we thought. For IT departments, the COVID-19 pandemic made office places near obsolete, and it upended the way customers conducted business. But just as companies thought they were getting a handle on the new normal, along came 2021 with brand…
Cybersecurity: You Don’t Know What You Don’t Know And What You Don’t Know Will Hurt You Many CIOs and CISOs are most fearful of the unknown – risky areas that perhaps they don’t think about or address (network segmentation, IAM, PAM, zero trust, cybersecurity awareness training, network security, cloud security, endpoint security, etc). This uncertainty…
How to Revamp Your Cybersecurity Stack in 2022 Having a clean house when it comes to tech security makes sense in many ways, but it’s far from simple. Traditional approaches to fighting today’s highly technical cyber attacks may have limited effectiveness. Some popular tools are no longer accepted by most organizations. And as attacks get…
Top Cybersecurity Trends for 2022 Cybersecurity is at the top of every business’s — and CISO’s — to-do list. But as our future becomes increasingly connected, with everything from cell phones to ATMs to self-driving cars, so do threats against that infrastructure. By 2022, more enterprises will be targets than ever before, especially small businesses;…
How COVID-19 has Impacted IT Leader Burnout and What You Can Do About It The information technology industry is one of the most desirable industries to be in. But as an IT leader, you would know that it can be highly stressful, too. According to Harvard Business Review, more than 50% of U.S. employees feel…
Why Zero Trust Is the Future of Cloud Security And How You Can Get Ahead of the Curve Many are moving more and more workloads to the cloud and security is a concern. Zero trust is also a big buzzword right now. But how does Zero Trust fit into the modern cloud era and how…
Why You Need a Tech Matchmaker As an IT leader, you’re constantly bombarded with sales calls and emails from various tech vendors. These calls are to inform you of a problem with your operations that can only be solved by using their innovative and bleeding edge product or service. Here’s the issue: You probably don’t…
Why You Need to Move Beyond Traditional IT Architectures: The Case for Zero Trust Architecture Traditional IT architectures built their security systems on the premise of “trust, but verify.” But today’s security perimeter has expanded exponentially with remote workforces, BYOD policies, and cloud-based solutions. As a result, the attack surface that hackers can exploit is…
The Death of Perimeter-Based Security Perimeter-based security has become flawed and outdated. It’s no longer a tenable approach. This is because perimeter-based security is a self-defeating mechanism in an era that has dissolved the traditional network perimeter. How the remote workforce and flexible work era have affected perimeter-based security There are three trends accelerating the…