The Evolution of Tech Vendor Strategies: Why Traditional Appointment Setting Falls Short

Introduction: Attention, tech marketers! Get ready for a game-changing revelation. In a surprising twist, 25-year industry veterans—who have successfully built two technology lead generation agencies—are urging you to hit the brakes on your spending for the very service they deliver. Why, you might ask? Because, it’s simply not as effective anymore!   The Pivot to…

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Navigating the Path to Success: How to Choose the Perfect Technology Partner for Your Organization

Navigating the Path to Success: How to Choose the Perfect Technology Partner for Your Organization In today’s fast-paced and technologically driven world, finding the right technology solutions provider has become paramount for businesses striving to stay ahead of the competition. With a plethora of options available, selecting the perfect partner can be a daunting task.…

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THE LAUNCHPAD CERTIFIED AS A WOMEN-OWNED AND MINORITY-OWNED BUSINESS

The Launchpad Certified As A Women-Owned And Minority-Owned Business For Immediate Release – October 20, 2022 Tonya Turrell tonya@thelaunchpadleads.com (800) 267-3420 Technology Matchmaker continues its commitment to diversity and inclusion with certification from WBENC and NMSDC   Altamonte Springs, Florida October 20, 2022—The Launchpad Group, Inc., a business specializing in technology matchmaking services, is proud…

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Why You Need to Move to Middle of the Funnel Marketing

Middle-of-the-funnel marketing is more critical now than ever, primarily since businesses across the globe are experiencing, or preparing for, a recession. MOF marketing begins your relationship with your prospect or potential client. Essentially, the more data you have about your constomer, the easier it is to influence decisions and solve pain points. The Launchpad thoroughly…

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SASE Technology and Why it Really Matters Right Now

Secure Access Service Edge (SASE) is a security framework that provides the conversions of network connectivity technologies into one cloud-delivered platform to enable faster and more secure transformations. The term “SASE” was introduced by Gartner researchers Neil MacDonald and Joe Skorupa only last year. It refers to a cloud-delivered solution combined with an SD-WAN, which…

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The Launchpad Receives WBENC Certification as a Woman-Owned Business Enterprise

The Launchpad Receives WBENC Certification as a Woman-Owned Business Enterprise Orlando, FL: June 6, 2022. For immediate release. The Launchpad, a B2B technology marketing firm based in Altamonte Springs, Florida, is now certified by the Women’s Business Enterprise National Council (WBENC) as a Women’s Business Enterprise (WBE). WBENC certification for women-owned business is the gold…

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Disrupt: The End of Cold Calls

The End of Cold Calls: How Tonya Turrell and The Launchpad Have Become the Best Resource for IT Solutions For IT leaders and executives, the world of technology and IT solutions has become very loud in recent years. Most business leaders are inundated by daily calls from vendors who promise IT solutions that will revolutionize…

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The Launchpad Announces CEO Tonya Turrell Named Orlando’s 2022 Women of the Year

Orlando, FL Release: 3 May, 2022. For immediate release. The Launchpad, a B2B technology marketing firm based in Altamonte Springs, Florida, announced today that Chief Executive Officer Tonya Turrell has been named one of Orlando’s 2022 Women of the Year by Orlando magazine. The program identifies 24 women who are making a positive impact in…

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Post-Pandemic and Future-Forward

The pandemic has had a massive impact on the digital industry. In the wake of COVID-19, businesses and consumers are adapting to a new world in which technology and connectivity are more important than ever. This article will explore the changes that we can expect in the post-pandemic digital landscape, and how businesses can adapt…

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Why You Need to Move Beyond Traditional IT Architectures: The Case for Zero Trust Architecture

Why You Need to Move Beyond Traditional IT Architectures: The Case for Zero Trust Architecture Traditional IT architectures built their security systems on the premise of “trust, but verify.” But today’s security perimeter has expanded exponentially with remote workforces, BYOD policies, and cloud-based solutions. As a result, the attack surface that hackers can exploit is…

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The Death of Perimeter-Based Security

The Death of Perimeter-Based Security Perimeter-based security has become flawed and outdated. It’s no longer a tenable approach. This is because perimeter-based security is a self-defeating mechanism in an era that has dissolved the traditional network perimeter. How the remote workforce and flexible work era have affected perimeter-based security There are three trends accelerating the…

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